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Advanced Module - Version 3.93 updated 29. Aug. 2017

Newsletter Advanced


Get this Module as part of following plans:

Start Up

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Business

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Enterprise

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The Mailbeez Newsletter module represents a completely new approach to an integrated eCommerce newsletter function, offering store owners exciting new enhancements, and the ability to create personalized, intelligent email campaigns right from the shopping-cart's admin area.

Responsive Emails

responsive EmailsIn combination with the responsive template manager you are able to select a responsive email template for this module and adopt it to your design.
You can edit the text without any knowledge of html thanks to the visual editor. What are responsive Emails?

Sending an email newsletter from a standard install of any system variant of OScommerce is a very unappetizing task, which is why there has, in recent years, been a proliferation of 3rd party email newsletter subscribers who have provided the tools that most merchants wished their online shopping-cart system could provide. With the introduction of the Mailbeez Newsletter module, store owners finally have the tools to create email campaigns directly from their admin panel; campaigns that match those of feature rich 3rd party systems.

As a seamless integrated module, the MailBeez Newsletter Advanced Module has direct access to your customer's newsletter subscription setting. This allows you to send a newsletter campaign to all your subscribed customers without exporting or importing any data!

The process of creating and editing a newsletter is very easy: the intuitive visual editor allows you to create professional newsletters that display in the best possible manner across different email clients. In combination with the Responsive Template Manager you will also be able to create mobil-friendly responsive newsletters which will look great e.g. on your customers iPhone.

Free choice of Email-Server

The open and conversion rates of your bulk mailings are strongly dependent on the sending email server. MailBeez allows you to either send the generated emails through your shopping-cart's host server's email function, an SMTP server of your choice, or the certfied email servers of our partner Newsletter2Go.

Powerful segmentation rules

Thanks to the seamless integration of MailBeez with your shopping-cart system, the Newsletter Advanced module has access to all existing data. The built-in segmentation engine allows you to build customer segments based on purchase behaviour and other parameters, (geographic, demographic) to personalize your bulk mailings!

The powerful segmentation rules allow you to create a virtually endless number of targeted newsletter campaigns:

Examples:

Upsell / Cross-Sell

  • segmentation: customers, who purchased product x, but not product y
  • coupon: free shipping within 7 days.

Last year's 1-time holiday shoppers

  • segmentation: 1 purchase between 1st of october 2012 and 31st of december 2012
  • coupon: 10% off, valid for 14 days

season newsletters to all customers

  • pre-program your season newsletters
  • no segementation

welcome newsletter series

  • segmentation: customer since x days, but less than y day

Product recall / warning email

  • segmentation: customers, who purchased product x, regardless of their newsletter subscription status

Features

Lists

  • create, edit and delete lists for recipients
  • unlimited number of lists
  • segmentation of lists
  • test of segmentation

Segmentation features

  • geographic: country, state, zip-code
  • customer: gender, customer since min/max days, customer groups: requires Customer Group-Filter
  • products: purchased / must not have purchased (whitelist/blacklist)
  • categories: purchased / must not have purchased (whitelist/blacklist)
  • orders: max. number of orders, last order before / after date
  • configure countries to ignore customer subscription status for

Campaigns

  • create, edit and delete campaigns
  • unlimited number of campaigns
  • a campaign can hold unlimited number of newsletters
  • assign default list for campaigns (can be overridden on newsletter level)

Newsletters

  • active from / to date
  • select list or you campaign default
  • select coupon template

Coupons

  • utilising the MailBeez coupon engine
  • create coupon templates utilising all available options
  • automatically generate personalised coupons
  • configure the length and number of days being valid

Reports

  • fully integrated with MailBeez Analytics and Google Analytics
  • analyse open, click, order

Sending process

Newsletter can be sent either manually or automatically. With each run, the sending process will send the number of emails you configured as "chunk size". So you will need to run the sending process until the complete list has been sent.

Configuration example for automata sending:

Set up a cronjob (e.g. all 5 minutes), which exclusively will work on the newsletter modules::

wget -O - -q -t 1 <cronurl>\&module=mb_newsletter

chunk size:

100 emails

Simple throttling (additional module):

3600 emails per hour

The sending process will send out 100 emails per run, approx. one email per second. The Cronjob starts the sending process every 5 minutes (12 times per hour), so it will send out 1200 emails per hour.

Depending on your mailserver you can increase the sending throughput or you can decrease it.

Thanks to throttling and limiting the number of emails sent per run (chunk size), you can stay within the limits given by your hosting service or email server. Also, this helps to reduce the risk of getting flagged as a spam sender.

Recommended modules

For best operations we recommend following modules, which will enhance the MailBeez platform. So all other MailBeez modules will be enhanced.

To create and send responsive Emails you need to install the Responsive Template Manager:

Future developments

  • additional Email-templates
  • additional content templates
  • Insert MailBeez Template-Tags with buttons (currently only firstname & lastname)
  • automatically create product content blocks
  • personalised contents
  • Support for "prospect": Visitors can sign-up for the newsletter. Once they convert into a customer the system will recognise it. That allows to sent different newsletters to prospects and customers.


Compatibility
This module is compatible with following shop systems

Gambio GX1

Gambio GX2/GX3

Modified-Shop 1.x

Modified-Shop 2.x

Commerce:SEO

xt:commerce 3

ZenCart 1.3.x

ZenCart 1.5.x

osCommerce 2.x

CRE Loaded 6.x


Changelog

v3.93

11.04.2017

    • list segmentation test marks blocked recipients

v3.92

01.04.2017

    • no april joke: sql error

v3.91

01.04.2017

    • date campaigns are active the day after the set date
    • general setting to only contact newsletter subscribers collides with list segmentation

v3.9

22.02.2017

    • Segmentation rule relative last order timeframe (e.g. last order between 5 and 10 days ago) allows automatic follow up on purchased products

v3.83

10.02.2017

    • new visual editor causes error

v3.82

10.02.2017

    • visual editor
    • PHP7.1 compatibility
    • include customers w/o purchase option generates SQL error in some cases

v3.81

05.12.2016

    • include customers w/o purchase option generates SQL error in some cases

v3.80

05.12.2016

    • smarty 2 support

v3.79

23.11.2016

    • option to include customers w/o purchase into resultset

v3.78

22.11.2016

    • click on newsletter item from list leads to an shadow newsletter

v3.77

18.10.2016

    • support for long email objects (changed fieldtype from text to longtext)

v3.76

14.10.2016

    • support for thumbnails

v3.75

11.10.2016

    • redesign of dialogs
    • auto install of filter with every update
    • security token zencart and modified-shop 2

v3.72

11.10.2016

    • public api for newsletter topics configuration webview
    • New template placeholder {$config_url} containing link to topics configuration webview
      example: {if $config_url}<a href="{$config_url}">Edit your Topic areas</a>{/if}
    • refactoring

v3.71

10.10.2016

    • upper limit of virtual customerid for prospects (id range between 10.000.000 to 11.000.000)
    • smarty 2.x compatibility issue

v3.70

10.10.2016

    • customer insight view for finding customers and prospects
    • admin gui for opt-out of
    • enduser gui for managing topic areas
    • admin gui for managing topic areas (Customer Insight)
    • progressive data collection for prospects (only email given? -> ask for name on double-opt-in confirmation page)
    • MailBeez Analytics Pro support
    • Newsletter topic areas / categories can be configured to be public or hidden for customers
    • webview refactoring to bootstrap

v3.69

26.09.2016

    • MailBeez Analytics Pro support

v3.68

18.09.2016

    • MailBeez Analytics Pro support

v3.67

13.09.2016

    • editor does not work on older modified-shop versions (jQuery version conflict)

v3.66

09.09.2016

    • auto-scroll feature in editor

v3.65

09.09.2016

    • Missing argument 1 for mh_objectInfo::__construct()
    • Search for products with special character in name failes

v3.64

01.09.2016

    • preview of coupon with values
    • support for complex editor
    • source module updates

v3.63

28.08.2016

    • compatibility with Gambion 3.1
    • sql error caused by prospects_subscriber source module update

v3.62

16.08.2016

    • save newsletter_categories

v3.61

15.08.2016

    • support for multiple main templates

v3.6

11.08.2016

    • source "all customers" - no check for subscription by default
    • newsletter topic areas / categories for customers and prospects
    • adopted naming of existing source

v3.52

05.07.2016

    • added missing language strings

v3.51

05.07.2016

    • added configuration option to enable submodules for optin/confirmation

v3.5

30.06.2016

    • coupon expire days can be set per newsletter
    • public api for adding subscriber
    • public api for confirmation of subscriber
    • submodules for subscriber opt-in (customers, prospects)
    • submodules for subscriber opt-in confirmation emails (customers, prospects) with coupons (optional)

v3.4

13.06.2016

    • preheader support
    • email preview from overview
    • PHP7 refactoring
    • fixed issue with multiple active newsletters during sending process: the coupon configuration for all newsletters is overwritten by the last newsletter

v3.3.3

25.04.2016

    • support for piwik and econda integration

v3.3.2

01.04.2016

    • fixed datepicker date format issue

v3.3.1

01.04.2016

    • fixed issue with datepicker on Gambio 2.5+

v3.3

16.03.2016

    • prospect dialog now opens in new window
    • prospect dialog works on Gambio 2.7

v3.25

02.03.2016

    • handling of uploadsize for CSV file (prospects)

v3.24

18.02.2016

    • fixed Link of item icon in list view and campaign view

v3.23

18.08.2015

    • PHP5.6 ready
    • refactoring of segmentation class

v3.22

28.04.2015

    • Gambio 2.3 ready

v3.21

23.03.2015

    • added save buttons to newsletter edit view

v3.20

12.02.2015

    • improved status badge in editor view

v3.13

06.02.2015

    • fixed issue with import file size,

v3.12

30.01.2015

    • fixed query issue

v3.11

30.01.2015

    • removed outdated templates
    • fixed query and data collection

v3.10

01.12.2014

    • prospect opt-in

v3.05

28.11.2014

    • improved prospect signup form
    • added signupform_modern
    • improved handling of prospects / customers
    • several minor bugs
    • file permissions

v3.0

03.11.2014

    • MailBeez 3.0 ready

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