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integrated part of core system

MailBeez Analytics Configuration

MailBeez Analytics the Analytics System of the MailBeez platform and allows you to measure the success of your MailBeez Emails.

The Measurement utilizes following techniques:

Openrates

an email counts as opened when one of the following events occurred:

  • loading of the tracking pixel (requires the customers email client is loading images of the HTML-version)
  • click on a link in the email towards the shopsystem
  • placing an order using the unique personalized coupon from the email

The tracking image uses a high-performance call to minimize server load: each opening is logged into a log-file. With every run of MailHive the server handler is importing the log file into the MailBeez Tracking Database. Afterwards the log file is deleted. This will cause a delay between the actual events of opening an email and beeing able to see the current open rates

Clickrates

an email counts as clicked when the following events occurred:

  • click on a link towards the shopsystem in the email

Orderrates

An order counts as referred by email, when one of the following conditions are met:

  • order folling a klick on a link
  • placing an order using the unique personalized coupon from the email

open / clicks on copy-to emails are not counted as these emails are separate emails with a different message-id. so only open / click actions of the real recipients are counted.

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