Delivered with the free MailBeez framework software, the Winback-O-Meter is a powerful dashboard widget that lets you know how many customers you’ve successfully caused to do repeat business with you as a result of your Mailbeez Winback email campaign.
By default, it it tracks & displays results for 30 days worth of data, but this number of days can be changed in the Winback-O-Meter configuration settings.
Additionally, you can set your winback goals based on your industry standards, product demand, and customer repeat-business patterns. The number you enter into this configuration setting is the percentage of repeat business orders you hope to achieve in relation to the number of Winback emails sent. This setting has a direct impact on the behavior of the widget’s success measurement needle, so you’ll want to make this goal a reasonable one.
Setting Review Goals
When MailBeez is first installed, the widget will show you that the rate of your repeat business is in the “orange zone”, because it doesn’t take into account any customers who have done repeat business prior to installation. Once you start running your Winback campaign and give it some time, you should see the needle start to rise so long as your winback goal is reasonable.
For example, if you set the percentage to 100, your widget will always be in the “orange zone” because this is a lofty and possibly unattainable goal. Start small and set your goals higher as the smaller ones are attained.
Get More Repeat Business With Winback Advanced
If you are still using the Mailbeez Winback Simple module, you want want to consider an upgrade to the premium Winback Advanced module, which offers coupons to customers, tempting them back to your store!
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