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mCommerce: Email Marketing rises again

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Thanks to our friends at Get Elastic following Infographic just hit my inbox. While the graphic has a lot of information to digest, let me point you to some important parts about Email in the mobile commerce world:

With 64% of decision-makters reading their email via mobiles devices, when optimized for the mobile user (= responsive emails), email marketing can deliver shopper conversion”


“For every $1 spent, the avg. ROI for email marketing is $44.25″

Wonder how MailBeez can help you with optimizing your Emails for Mobile Devices? Read more about Responsive Emails with MailBeez

Some more take-aways from the infographic:

  • Today, 1 in 10 ecommerce dollars is spent using a smartphone or tablet
  • Mcommerce is outpacing ecommerce growth by 200%
  • 63% of consumers say they’ll shop more with mobile phones in the next few years
  • 61% of shoppers say they have a better experience with brands that offer a good mobile experience
  • 48% of time consumers spend on ecommerce sites is spent on mobile devices
  • 50% of all unique email opens happen on mobile devices (68% of these on iPhones)
  • 48% of mobile transactions are made with iPad
  • Tablet users spend 20% more on average than smartphone users
  • Amazon’s mobile conversion rate is 13.5%, avg. ticket $82

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