This module generates fully configurable individual coupons – great to create a sense of urgency and also follow-up before expiry date (see also: Coupon Expiry Reminder).
Providing standard coupon codes is a broad sword approach which can leave you open to an unwanted viral effect if your coupon gets posted around the internet. To neatly avoid this pitfall, the automatically created personalized coupons are making it impossible for other customers to use the same code and benefit from the offer.