The Mailbeez Blog

Das Fachmagazin Internethandel.de gibt es seit 2003 als Online-Magazin, es erscheint monatlich und ist für alle ambitionierten Online-Händler und Wiederverkäufer gedacht. Das Magazing deckte die wichtigsten Interessen eines jeden Online-Händlers ab, wie z.B. Tipps zur Shop-Optimierung, Bericht über Social Marketing oder auch rechtliche Themen. Viele Artikel sind mit einer Todo-Liste oder Checkliste versehen, damit die Umsetzung reibungslos klappt. Preislich auch sehr attraktiv sind die 36 Euro fuer zwölf Ausgaben – ergänzt mit einer Datenbank mit [ continue reading ]

The beauty of running a small to medium sized eCommerce business is that customers and orders can come from literally anywhere in the world, yet, with a hundred and one demands on their time, store owners often find themselves so overwhelmed simply servicing their core domestic customer base, that international expansion doesn’t even get a look in. But, with online shopping predicted to reach new levels of popularity in 2012, store owners willing to make [ continue reading ]

Franks & Beans, Ham & Eggs – classic combinations because they just work well together. For eCommerce markeeters, there are equivalent combinations in the online world that are just as compelling, especially when sending offers or voucher codes to your customers. Every story needs an ending Whenever you reward or entice customers with a time limited offer, it is imperative to remember that it is not a one step process. Whilst you might feel pretty [ continue reading ]

One lesson most eCommerce store owners learn early on is that growing revenue and sales is made a lot easier if driven from a loyal, repeat order customer base. Whilst one time orders from fleeting customers have their place, they will never provide the sort of confident growth path that a burgeoning community of regular shoppers can create. With this topic in mind, let’s take a look at a couple of ways Mailbeez can both [ continue reading ]

For Zen Cart store owners, finding an easy to install, fully automated customer referral system can be a bit of a challenge. However, with the release of the Mailbeez ReferralHoney referral module, Zen Cart users now have access to a simple referral system that makes motivating existing customers to refer friends to your store a breeze. Based on the Mailbeez Email marketing framework (popular Zen Cart developer Numinix called it a Zen Cart top 10 [ continue reading ]

In Building an eCommerce Brand Part 1, we laid out some important concepts in order to start viewing your fledgling eCommerce business as a brand, and consequently how to differentiate your business in a competitive market. We also asked you to write down a list of observations about your business, with a view to thinking about how each one might affect a customer’s perception of your store and brand. In the second part of our [ continue reading ]

For osCommerce store owners, finding an easy to install, fully automated customer referral system can be a bit of a challenge. Whilst there are points based referral systems and other modules available to the osCommerce store owner, they all have one thing in common – a tendency to be difficult to install, administer and upgrade where necessary. However, with the release of the Mailbeez ReferralHoney referral module, osCommerce users now have access to a simple, [ continue reading ]

Building a brand – Part 1 Name 5 brands. Got them? Now run through your list again, and we bet that at least one of your five is a retailer. If this retailer is so recognizable as to actually make your list, then perhaps they already sell a portion of their inventory in their own name. Nevertheless, their basic nature is to sell a multitude of products from many different brands under one roof and [ continue reading ]

Mailbeez offers your eCommerce store some pretty amazing email marketing tools, of which coupon creation and distribution abilities are just one stand out feature. However, when sending coupon campaigns, it is vital that you have set goals in mind, and this post will give you some tips on how to focus your efforts to maximize sales and revenue when offering discounts. Rewarding the regular customer – very good or very bad? If a customer buys [ continue reading ]

Zen Cart owners are probably already aware that whilst this popular eCommerce shopping cart ships with a lot of features under the hood (especially with the release of v.1.5 in January 2012), it does not allow for more flexible, automated and intelligent email marketing. In fact, we would probably go as far to say that Zen Cart email marketing doesn’t really exist out of the box, not if you really want to leverage the power [ continue reading ]