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Monthly Archive for: ‘April, 2012’

Confused about where to focus your email marketing spend? 3 essential areas for immediate results

With the highest ROI (return on investment) of any medium, using email marketing for your eCommerce site is essential. However, with a limited budget, yet a myriad of potential areas to focus on, what should be your first steps? Analyse and Action You know your business better than anyone, so a first step should be to look at your customer …

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